Posted by - November 19, 2013 - Advert, Animation, Motion, Motion Graphics, Video


Shadowplay were commissioned directly to produce a short video piece to inform potential stakeholders of the nature of Careflow. As a new an emerging communications technologies brand, they needed something short and highly effective that would make them stand out from the crowd. Shadowplay produced the following motion graphics to fulfil that need. Shadowplay completed this production from premise through to delivery.

Following from the initial brief Shadowplay storyboarded & scripted the project in a fashion that would cut through the complex nature of the product and inform viewers quickly and effectively of what this product can do for them. Shadowplay’s animators worked to produce style sheets using the early brand guidelines. Colour & finish were highly considered and provided a base for the video – from all this an instantly recognisable brand  video could be pushed into the market.

The Careflow animation was completed in house, & voice over recorded in the studio. We worked with the Careflow brand to make the video accessible to those that required it, integrating it into their sales teams pitches.

Head over to our animation page to check out some of our videos.

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