ART DIRECTION: SHADOWPLAY
CGI PRODUCTION: SHADOWPLAY
Over the years Shadowplay has worked extensively with Hotpoint on producing photo-realistic renders of various home appliances that Hotpoint have taken to market. As they launched into a crowded market Hotpoint needed a look and feel to their packaging that would allow them to stand out and look desirable. We helped develop that style & set a tone to move the brand forward with. Its a style that has continued to impress potential customers.
Two years of product launches have passed and in tandem to the packaging stills we have explored with Hotpoint the use of product animations in the market place to compliment the product and showcase certain aspects of the designs. In a market that is moving more and more to online video is a necessary tool and keeping it on brand is key especially for premium products.
Check out some of the other CGI work we have been doing.