KENWOOD_ALDERMAN_WHITE_GROUP2
2014.05.02_ALDERMAN_EGG_WHITES_30_PERCENT_EXTRA
KENWOOD_ALDERMAN_WHITE_GROUP3
2014.06.02_ALDERMAN_FRONT_IN_BOWL_CONTINUOUS_JUICER_V2
KENWOOD_ALDERMAN_WHITE_GROUP1
2014.05.02_ALDERMAN_SIDE

Kenwood CGI Product Renders – Multi One

Posted by - September 15, 2015 - BOS, CGI, Kenwood, Product

CLIENT:  KENWOOD
AGENCY:  BOS
CGI PRODUCTION:  SHADOWPLAY
PHOTOGRAPHY:  SHADOWPLAY
RETOUCHING:  SHADOWPLAY

Having worked with BOS a number of years on products for Hotpoint it was nice to hear that Kenwood were keen to dip their toes into the CGI water and see what it was all about. The brief was to produce a sizeable range of CGI product renders for their new MultiOne kitchen machine.

Being a company that had only ever used photography for their packaging Kenwood were keen to see behind the curtain and get an idea of how the process works. The Shadowplay and BOS team headed down to Kenwood HQ to talk through the pro’s and con’s of shifting over to CGI and to get to know the folk at Kenwood.

The process of jumping over from photography to CGI renders can be a tricky one. There are aspects of the photography world that you can find yourself clinging to and missing in the virtual world – so finding a nice blend in which you are improving upon the image yet remaining true to how it would look is key.

We were familiar with the process due to previous CGI work with Hotpoint – a new challenge with the Kenwood renders was the introduction of food into the mix. The decision was made to photograph the food elements separately and look to combine them with the renders in post.

After a few headaches for the retouching team (cake mix can be a fickle mistress!) we finally got there.

Have a look at some of our other CGI projects on our services page


Who we work with