Playstation Pre-roll Advert

Posted by - November 7, 2013 - Advert, Motion, Playstation, Video

CLIENT: PLAYSTATION
CREATIVE DIRECTION: SHADOWPLAY
VIDEO PRODUCTION: SHADOWPLAY
POST PRODUCTION: SHADOWPLAY

This is one of two pre roll adverts we created for Playstation, working closely with Machinima and OMD International. Our brief was to create an advert that would be placed on Youtube to promote their latest offer – if a user purchases 4 select PSN Play titles, they would be rewarded with a free copy of Payday: The Heist. By using existing gaming content and bespoke titles, which we produced in-house, we were given free reign to create an ad that we felt sold in the games, raised awareness of the campaign and would drive traffic to the PSN store.


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