Shadowplay has worked extensively with agency BOS: and Hotpoint on producing photo-realistic renders of small domestic appliances that Hotpoint have taken to market.
VFX: SIT AMET
As they launched into a crowded market Hotpoint needed a design to their packaging that would allow them to stand out and look desirable. We helped develop that style and set a tone to move the brand forward. The beauty of using CGI renders has enabled pipelines in production to be sped up, meaning from CAD data, using a range of predetermined textures and combined with a consistent lighting style, the packaging has
been created whilst the product is being manufactured.