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BNP PARIBAS

  • CGI
  • RETOUCHING
  • CONCEPTUAL
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Having not worked with the the lovely folk at Bowline Communications before, we were very excited when they asked us to work with them on a project that involved creating an intricate image for BNP Paribas Leasing Solutions.

CLIENT: BNP PARIBAS LEASING SOLUTIONS
CREATIVE DIRECTION: BOWLINE COMMUNICATIONS
CGI: SHADOWPLAY
RETOUCHING: SHADOWPLAY

If only all first projects were like this one! Having not worked with the the lovely folk at Bowline Communications before, we were very excited when they asked us to work with them on a project that involved creating an intricate image for BNP Paribas Leasing Solutions. The idea was already in place and it was just a case of bringing it all to life.

Bonsai, to quote the wonderful fount of collective knowledge that is wikipedia – is the ‘Japanese art form using miniature trees grown in containers’ with its primary purpose being ‘contemplation (for the viewer) and the pleasant exercise of effort and ingenuity (for the grower)’.

So with this in mind it was time to head to the garden centre buy up all the Bonsai books available, get a nice pot and factor in 4-5 years to get this puppy ready. In the mean time we got to work breeding miniature birds. A painful task that was well worth the effort – in reality we should have just paid more attention to Honey I shrunk the kids. Throw in some mini water features and paper mache mountains and you have the perfect visual…
…If only the above were true. Nope, in reality it’s all computer trickery as usual. Our resident CGI wizard reimagined the scamp from Bowline and built the model from scratch. Throw in some finishing in post and after some tinkering we had a miniature ecosystem living upon a CGI Bonsai. A perfect visual to instil the idea of ‘Growth Reimagined’ for BNP Paribas.

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