Always one for a beautiful visual idea when we were approached by the brilliant guys at Liquorice with their idea for a new press ad to win over the cadence hungry readership (or soon to be readership) of Cyclist Magazine we literally couldn’t say no.
CLIENT: CYCLIST MAGAZINE
AGENCY: LIQUORICE MARKETING
CREATIVE DIRECTION: PHILIP E JAMES
A brilliant idea to combine the beautiful landscapes that come part in parcel with being a cyclist with the pages of stories they tell, crossing the bends in the road with the pages of their magazine. Liquorice provided us with the stock from Cyclists readership, the beautiful hill pass & the mountainous climbs on Provincial France These were to be the backdrops to which Shadowplay would add the twists & turns of the magazine.