Wayne and the chaps at Team Gp approached us to make a short promotional piece to help endorse the benefits of the nutritional product Herbalife and in turn the services that they offer. Team Gp are part of the of the Herbalife community and are on a personal mission to change the nutritional habits of the world one person at a time.
CLIENT: TEAM GP
CREATIVE DIRECTION: SHADOWPLAY
VIDEO PRODUCTION: SHADOWPLAY
POST PRODUCTION: SHADOWPLAY
By analysing everyone on a individual basis Team GP are able look at each persons specific aspirations and tailor a package to suit. By offering up top quality training & support – Team GP are able to create a framework that can help change peoples lives through both their diet and lifestyle one step at a time.
The video was all shot on one lovely long Summer’s day. Using DSLR’s and shooting freestyle with shoulder mounts as we wanted that ‘real life, real people’ feeling, which would give a nod to the documentary style of shooting. It was paramount the viewer felt that these were actual ‘down to earth’ people using the Herbalife product. Shadowplay collated statements from users that truly felt Herbalife had benefitted their lives and thus were able to give unscripted real accounts which would deliver a more honest and heartfelt portrayal of the product.