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INDESIT

  • HOTPOINT
  • INDESIT
  • CGI
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Shadowplay has worked extensively with agency BOS: and Hotpoint on producing photo-realistic renders of small domestic appliances that Hotpoint have taken to market.

CLIENT: HOTPOINT
CGI: SHADOWPLAY
PHOTOGRAPHY: DOR
VFX: SIT AMET

As they launched into a crowded market Hotpoint needed a design to their packaging that would allow them to stand out and look desirable. We helped develop that style and set a tone to move the brand forward. The beauty of using CGI renders has enabled pipelines in production to be sped up, meaning from CAD data, using a range of predetermined textures and combined with a consistent lighting style, the packaging has
been created whilst the product is being manufactured.

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