The brief from our friends at Third Floor was to create a CG bottle and label for pre-sales of the Barbados Rum.
CLIENT: NEPTUNE RUM
CREATIVE DIRECTION: THIRD FLOOR
At this point, the product didn’t exist but in order to build awareness and drive sales the client need imagery. We created a CG pack shot along with a dramatic, rendered scene of the ocean to tell the story of Neptune. Disregard the God of the Oceans at your peril and give thanks for a secure voyage and a safe return…