ART DIRECTION: GYRO
CGI PRODUCTION: SHADOWPLAY
Over the years we have worked closely with the awesome chaps over at Gyro London on a number of visuals for Royal Dutch Shell. This time the visual was for the new euroShell partner card and the new partnership with Avia, Esso and Bp that makes the card so unique in this marketplace.
The Gyro guys came to us with the idea of a fuel pump that highlighted how the new euroShell card had brought these companies together in partnership for this new card and thus highlight how the customer can benefit from it. Time for a CGI render and some computer wizardry.
Working from illustrated scamps Shadowplay modelled the fuel pump in 3ds Max from scratch. Using the CGI renders we constructed a layered psd to enable the final output to be as flexible as possible. The flexibility to add and remove various partners was paramount for the different market places that Shell operates within.
Here is the final visual – time to break out the GCSE french!