CLIENT: TOMMEE TIPPEE
CREATIVE DIRECTION: TOMMEE TIPPEE & SHADOWPLAY
VIDEO PRODUCTION: SHADOWPLAY
POST PRODUCTION: SHADOWPLAY
Babies are a demanding client, their wants and needs are many and when not served correctly they sure let you know about it. When Tommee Tippee bring a new product to market they want to get the news out quickly so Shadowplay created a series of short videos for the new Express and Go kit (Pump and Go if you’re state side). Concept videos were filmed to circulate on social media and strike a chord with mums and dads that have ever had to struggle with their precious ‘liquid gold’.
‘using a selection of wonderful real mums, and some beautiful location houses along the way’
Working with the team at Tommee Tippee we established a neat storyboard to translate into video, for both instructional how to use and promotional films, alongside the viral social media content, using a selection of wonderful real mums and some beautiful location houses along the way.