Our ‘Real World’ knowledge has transferred perfectly to the ‘Virtual studio’ that we work within to create 3D objects and worlds. CGI has changed the face of advertising. The lines have been blurred between ‘reality and virtual’ and they have opened up amazing possibilities. Cars can be generated on screen rather than spending immeasurable amounts of getting the car to the location, organic objects can grow naturally from your screen and wild animals can walk down a crowded city street.

We can animated, rotated, and exploded to reveal hidden details or USP’s. CG still images can be generated for print while animations of the same image can provide ‘motion adverts’ to support cross platform campaigns. Providing consistency of style and brand across all media.


Established by Phil E James an advertising photographer who pushes his imagery further, Shadowplay is a busy production studio full of visual storytellers and image makers. Having so many disciplines under one roof has enabled us to have a workflow that is streamlined and efficient and one that draws on a huge wealth of experience. Deliver stunning content and saving clients money – This all allows for Shadowplay to provide solutions to challenging ideas, saving our clients time and money and delivering stunning content for print and digital media.

Our Award winning photography has taken us all over the world, shooting large scale advertising imagery, commercial lifestyle shoots, landscapes, charity work and studio still life’s


Film and video content is one of the most powerful ways you can engage with your clients and create a lasting connection. We use a strategic approach to film production. We find out what our clients are trying to achieve and by complementing their brand and communicating their culture we can set clear objectives and create a film that looks amazing and gets results. Creating multi platform film that fully engages with consumers.

Our in-house team of producers and directors apply a combination of film, CGI and animation to create a wide variety of outputs for our clients, which include Documentaries, TV Commercials, Promotional Film, Marketing Films, Demo Videos
Social Media


Our virtual reality production expertise can help you build tailor-made worlds to enrapture brand new audiences…
We are at a point where the technology behind Virtual Reality (VR) is finally meeting popular expectations. Thanks to the emergence of innovative VR hardware and software solutions such as Google Daydream, SteamVR, and upwards to the high-end HTC Vive and Oculus Rift – VR can be an accessible and utterly unique experience for the masses.


Animation is an excellent medium to convey your message and thoughts, it is a tool that can really help to break down complicated ideas that are hard to convey to your audience. Tell your story and be understood.

Through clever and creative storytelling, audio-visual messages can cut through the thicket of complex ideas and text heavy presentations – keeping your message clear and concise. Our team of creative animators can bring any idea to life and create a tailored solution to suit your specific brief, always ensuring the visual experience leaves the viewer captivated.


Retouching allows you to pull together a wealth of assets that could never be captured in one shot. It gives you the freedom to explore outside of the single moment and build an image that fits your creative idea perfectly. Retouching offers an expansion of the creative possibilities to image making. From simple colour grading to major overhauls of a RAW image, to multi part compositions requiring cut-outs and compositing into other scenes – be it existing photography, or bespoke created CGI renders.


We produce all kinds of Social media content for our clients, usually produced at the same time as a larger photography, film or CGI project. We have produced cinema graphs, animations, stop motion, time – lapse, behind the scenes film and all sorts of cool media to run alongside the main campaign. ! !

Moving image is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.! !

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel.! ! We can guide you on the ideas for your social campaign and produce stunning content unique to your brand.


If you’ve got a niggling idea in your head, a daydream that keeps cropping up or a crazy concept you just have to create.. let us know… we SEE DIFFERENTLY too….

Something is conceptual when it deals primarily with abstract or original thoughts. A conceptual plan is one in an early stage. To make it work, you’ll need to flesh out the details. Conceptual art is art in which the concept seems more important than the physical aspects of the artwork.